1. Introduction
Welcome to PurrScript (“we”, “our”, or “us”). We operate the website purrscript.com (the “Service”). This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with our content.
By using PurrScript, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Service.
2. Information We Collect
We collect information in two ways: information you provide directly, and information collected automatically when you use our Service.
Information you provide
- Name and email address when you subscribe to our newsletter
- Name, email, and message content when you submit our contact form
- Any information you include when submitting an article pitch or contributor application
Information collected automatically
- IP address, browser type, operating system, and referring URLs
- Pages visited, time spent on each page, and links clicked
- Device identifiers and approximate geographic location (country/city level)
- Cookie and tracking technology data (see Section 4)
3. How We Use Your Information
We use the information we collect to:
- Deliver, operate, and improve the PurrScript website and content
- Send you our newsletter and editorial updates (only if you subscribed)
- Respond to your messages, inquiries, or contributor applications
- Analyse site usage so we can create better cat care content
- Show advertising, including personalised advertising where you have consented to it
- Detect and prevent fraud, abuse, or security incidents
- Comply with legal obligations
We do not sell your personal data to third parties. We do not use your data for automated decision-making. Where advertising partners use your data to personalise ads, this is described in Section 4 (Cookies & Tracking) below, and — for visitors in the EEA, UK, and Switzerland — only happens with your consent.
4. Cookies & Tracking
We use cookies and similar tracking technologies to understand how visitors interact with our site and to support advertising. Cookies are small text files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
Types of cookies we use
- Cookies required for the site to function correctly
- Analytics tools that help us understand page views, sessions, and content performance (e.g. Google Analytics)
- Advertising cookies used by Google and other advertising vendors to serve ads and measure their performance
- Settings stored for your preferences such as theme, newsletter dismissal, or cookie consent choices
You can opt out of analytics cookies at any time via your browser settings or by using a browser extension such as the Google Analytics Opt-out Add-on.
Advertising & Google AdSense
We use Google AdSense to display advertising on PurrScript. Google and its advertising partners are third-party vendors that use cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this and other websites. You can learn more about how Google uses this data by visiting How Google uses data when you use our partners’ sites or apps. You can opt out of personalised advertising by visiting Google Ads Settings or www.aboutads.info/choices.
If you are located in the European Economic Area, the United Kingdom, or Switzerland, we ask for your consent to non-essential cookies — including advertising cookies — through a consent management platform before they are set. You can change or withdraw your consent at any time using the cookie preferences link available on our site.
5. Sharing Your Information
We do not sell or rent your personal information. We may share it only in the following limited circumstances:
- Trusted third-party tools that help us operate the site (e.g. email delivery, analytics, hosting) or serve advertising (e.g. Google AdSense). All bound by data processing agreements.
- If we are required to disclose information to comply with a law, court order, or government request
- If PurrScript is acquired or merged, your data may transfer as part of that transaction with prior notice to you
- For any other purpose, only with your explicit agreement
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law.
- Newsletter subscriber data is retained until you unsubscribe
- Contact form submissions are retained for up to 12 months
- Analytics data is retained in aggregated, anonymised form indefinitely
You may request deletion of your data at any time by contacting us at [email protected].
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Request a copy of the personal data we hold about you
- Ask us to correct inaccurate or incomplete data
- Request deletion of your personal data
- Ask us to limit how we process your data
- Receive your data in a structured, machine-readable format
- Object to processing based on legitimate interests
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please email us at [email protected]. We will respond within 30 days.
8. Children's Privacy
PurrScript is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. For significant changes, we will notify newsletter subscribers by email. Your continued use of the Service after any changes constitutes acceptance of the revised policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: